You asked for it.....
I am looking to produce a retail display but don't know where to start?
The best place to start is gathering the information required to brief us. Download our briefing sheet here, or on our downloads page. By gathering all the information in this document, you will give us the best opportunity to meet all your requirements and produce a display that will excel in store.
Can I get a display that is cheap, premium quality finishes but quicker than the standard turn around times?
We would love to be able to give our clients everything they desire and we do our utmost to make sure we can. As a guide though, see the triangle figure to the right. This figure demonstrates the relationship between cheap, fast and high quality displays. It demonstrates that usually only two of the three options are possible due to the implications of each. High quality, cheap displays require long development time and clever design to make them possible. High quality, quick turn around displays are more expensive due to having to throw more resources at the problem. Cheap displays in a fast turn around usually compromises the overall quality. The best way to avoid low quality displays is to plan in advance. You can download our planning calendar here or on our downloads page.
Shipping and distribution
Is sea freight the only way to get things shipped from overseas?
No. Sea freight is the most common shipping method as it is the cheapest form of transport. If your timelines can't afford the time to freight by sea, air freighting from overseas or producing locally are other options we offer. Download our planning calendar here, or on our downloads page, to help you plan for sea freighting to save money.
Can I get my order split and delivered to multiple locations?
Of course, we are completely flexible to your requirements. One location, multi state locations, overseas or direct to store. We have you covered. Everything is tracked and we can supply consignment note numbers for tracking & POD’s upon request.
Do I require a prototype?
In short, yes. Prototypes are an important part of the development process. For temporary units, a white prototype is typically produced to ensure the product fits and the unit is structurally sound. For semi-permanent and permanent units a prototype is the only real way to determine whether the display works correctly. Prototyping ensures everything fits together and the unit will work in store before mass production commences.
How much do prototypes cost?
White temporary prototypes are typically supplied for free, if you require a printed prototype, a cost will be incurred for the digitally printed sample. Semi-permanent and permanent prototypes will vary depending on materials, finishes and tooling. A prototype cost is included in all quotes.
What is a temporary display?
A temporary display will last approximately four to six weeks under standard retail conditions. Most temporary displays are manufactured from printed cardboard as it's cheap and quick to produce. Think cardboard floor stands that you see in grocery chains.
What is a semi-permanent display?
A semi-permanent display is something that can outlast a temporary unit but is still not totally permanent. You would consider a semi-permanent display if you were looking for an activation to last between six weeks to a year. Usually made from a mixture of cardboard, MDF, steel and plastics. Common semi-permanent displays could be something like polypropylene hang-sells or corflute dump bins
What is a permanent display?
A permanent display is made to withstand standard retail conditions and last more than a year in store. This type of display would be made from hard wearing materials such as MDF, timber, steel, aluminium and plastics. Permanent displays you may see in store could be permanent category solutions or a metal floor stand.
What is an SRS, SRT or SRP?
Shelf Ready Shipper (SRS), Shelf Ready Tray (SRT) or Shelf Ready Packaging (SRP) are terms for packaging that can be used to display stock on shelf. They are typically made from cardboard and are pre-packed when delivered to store.
What is a clip strip and is it expensive?
Clip strip usually refers to a strip of material with some sort of hook feature to mount hang-sell stock to. It's usually seen mounted to vertical uprights in stores with cable ties. In most cases they are inexpensive as they are produced from minimal parts and materials such as polypropylene.
Is there a difference between a shelf unit and a counter unit?
Essentially they do the same job. They sit on an elevated flat surface and present stock or help it grab the attention of shoppers. The differences would be dictated by dimensions (HxWxD)) of the shelves or counter that they will sit on. To save costs, we can design a unit that serves both purposes easily.
Why are my current temporary displays unstable and falling apart in store?
There could be a number of reasons, poor design, wrong material choice, not designed to suit your product or not put together correctly. With budgets being the main focus, buying "off the shelf" displays doesn’t mean you will get the ROI in store. If the display doesn’t stand out or present your product correctly, will it grab the consumers attention? If you are working towards a budget, let us know and we can design to suit.
We have an in store activation (product launch, promotion, allocated shelf space) but I'm not sure what type of solution would work best. Where do I start?
If you're unsure of your options, get us involved early in the process to workshop some ideas. We've done it all before so we may have an idea that will work perfectly for your activation.
How can I stand out from my competitor or amongst the other displays in store?
There are several ways do this but it all begins with innovative design. Other factors that help include distinctive artwork, print finishes, movement or sound mechanisms, digital displays or anything else that creates a point of difference. Whatever your budget, there is always a solution.
What is die-cutting?
Die cutting is a term used to describe the technique of cutting cardboard, thin plastics or paper with a form cutting machine. When you produce a quantity of cardboard units, a die or knife, is created to stamp out the units. This makes the cutting of the material fast, cheap and allows pretty much any shape to be cut.
What print processes are available to me and which is best?
We have many print processes available at our disposal and they all have their pros and cons. See below for more information as to which is best for your application.
Lithographic is the most common print type used when producing cardboard displays and is also known as offset. The inked image is transferred from a plate to a rubber blanket, then to the printing surface. This print is then mounted to a cardboard substrate. This process is more common in offshore production as it is more expensive to do locally. In terms of quality, offset printing typically produces the best print finish for mass produced temporary displays.
Flexography or flexo printing is most commonly used for packaging but has become more prominent in temporary displays over the last few years. It is a much less advanced printing process than offset and is used as a cheaper alternative. It is effective for producing solid block colours and reversed out logos but not a process used to recreate photographic or complicated imagery.
Digital print uses the same principle as a home printer. It has low set up costs, is good quality and is practical for smaller print jobs or jobs with "variable data" where each item is different in some way. As it doesn't require the setting up of plates or screens, digital print has become the go to printing process for short runs.
Screen printing is a process that involves the creation of screens with some impermeable areas that ink is then passed through to create an image on a substrate. Screen printing is slowly being phased out in the world of temporary displays as it doesn't have the resolution levels of other printing processes. It is still very handy though for printing directly to materials such as plastics.
What are the common types of print finishes that are available to me?
There are many ways to finish your prints but the most commonly used are listed below.
Gloss Cello is a clear and shiny finish that tends to brighten and enhance your colours and offers added protection and durability to your print.
Matte Cello is non-reflective silky finish; it can flatten out the colours but also offers the added protection to your print. Matt cello can work well with a spot UV feature or large areas of block colour.
Spot UV is used to create a contrast on your print. The Varnish is applied to elements of your print that will then shine and shimmer in the light, giving your printed piece a little something special. It is simple yet effective finishing solution.